Step 1: Learn what your customers are actually searching for 

•  Figure out the most popular way people search for your business
•  Understand other ways people may be searching for the same thing
•  Delve deeper into the more granular searches your customers are making
•  Find popular and engaging topics in your field
•  Expand your keyword list by looking literally anywhere else
•  Understand the metrics behind the keywords you’re targeting

In this post, you’ll learn the five fundamental steps to SEO success:

• How to figure out what your customers are searching for
• How to optimize your web pages for your target keywords
• How to make sure your website is accessible to both search engines and humans
• How to get other websites to link to your site, and finally:
• How to start measuring your SEO success

Step 2: Create pages optimized for search

On‐page optimization is the next step in your SEO strategy.

•  Create content that aligns with ‘search intent’
•  Use short, descriptive URLs
•  Create compelling Meta titles and descriptions
•  Use headers and sub-headers to create a logical structure
•  Optimize your images
•  Set up Schema

Step 3: Make sure your website is accessible to both search engines and humans

•  Make sure your website loads fast
•  Make sure your website is mobile‐friendly
•  Install an SSL certificate
•  Create a sitemap
•  Upload a robots.txt file
•  Internally link between relevant posts and pages

Step 4: Build backlinks from other websites

•  Swipe links from inferior content
•  Broken link building
•  Guest blogging

Step 5: Tracking your SEO success

•  Measure organic traffic
•  Track your rankings

To achieve this, remember to follow the five steps of good basic SEO:

1.  Find relevant keywords with good search traffic potential
2.  Create and optimize pages for search engines and users alike
3.  Make sure your website is accessible to both bots and humans
4.  Build relevant links from other high‐quality websites
5.  Track what matters   
   

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https://www.mindstick.com/Articles/54919/a-brief-seo-guide-for-beginners